I think that fragrance has a lot to do with shaping people’s memories in the way that music does. … If you hear a song for the first time when you are in love with someone and then you break up and you hear the song again a couple years later, it’s gonna make you think right back to that moment when you first heard the song,If your boyfriend wears a certain kind of cologne and then you smell it on the street, it’s going to immediately make you think of that,